...empowered by the best-in-class interactive
activities to engage your business classroom
Students play on a mobile app for 2-3 min, then faculty debriefs over the class and individual results
Demonstrate how the structure of an offer can attract only the sub-segment of customers with the worst economics. With the US healthcare data as background, 1 or 2 students act as health insurers (defining the insurance price) and the rest of the class acts as potential customers with a range of expected health expenses (accepting/refusing the insurance).
Explain the impact of differentiation, the number of players, and collaboration/competition on triggering or avoiding a price war. In groups of 2-4, students price a product (differentiated or commoditized) and analyze the sales outcomes after each of many turns.
Explain why many companies/startups tend to execute real options such as a product launch earlier than optimal. In groups of 2, students wait as success probability improves over time; however, the first to launch and succeed will take all the profit - creating the trade-off between being too early but the first, or ready but too late. Based on a FinTech startup scenario.
Experiment with wars of attrition, and discuss strategies for mitigation or competitive advantages (e.g., lower spending rates). In groups of 2, students incur increasing expenses and try to outlast the competition to win a large prize - with the potential to end up with a loss as their investment surpasses their wanted prize.
Explain how new entrants can avoid aggressive retaliation by committing to staying small (in price and capacity). In pairs, one student acts as a new entrant setting the price and capacity to compete against an incumbent (another student). Pairs well with the case Ryanair vs British Airways (~1986)
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Many lesson plans with teaching notes and further details so you can use or adapt to your needs.
Invite your peers and assistants to manage a course, or share your lesson plans with your university.
We train a bot on students' answers, so you can count on this artificial friend to help out when needed.
You can edit parameters, upload pictures, leverage our tools to convey exactly the lesson you dream of.
Start with one simulation and add more as you go. All payable by several means to fit within your protocols.
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